Here are the practical steps to build your Amsoil Dealership….
1. Start With What You Know (and Use)
Before you try to “sell” AMSOIL, make sure you understand the products and, better yet, use them yourself. When you speak from experience, people listen.
I didn’t memorize brochures or recite features. I just told people what I was using, what it did for my car or bike, and why I stuck with it.
That real-world use builds trust, and trust turns into customers.
2. Focus on Solving Problems, Not Selling Products
One thing I learned quickly: people don’t want motor oil, they want peace of mind. They want fewer oil changes. Better fuel economy.
Less engine wear. When you understand what they care about, you can show how AMSOIL helps.
For example:
I had a friend who hated changing oil every 3,000 miles. I told him about Signature Series and how I only change mine once a year.
Another guy had a Harley and kept complaining about his transmission. I pointed him toward AMSOIL’s V-Twin transmission fluid, and he’s been using it ever since.
When you listen first, helping becomes easy.
3. Get the Word Out: Start Small, But Start
You don’t need a fancy website or a huge following to get started. I began by telling people at work, friends at the garage, and fellow riders during weekend meetups.
Later, I posted in a few local Facebook groups, not with pushy ads, just offering tips or answering questions. Slowly, people started messaging me.
Eventually, I made a simple website and shared my AMSOIL referral link. It was nothing special, but it worked.
If you’re not comfortable online, that’s fine. Start wherever you are, just be consistent.
4. Use the Free Tools AMSOIL Gives You
This part surprised me, AMSOIL gives you way more than just the dealership title.
You get:
- Digital catalogs
- Your own referral store link
- Free training material
- Pre-designed marketing flyers
I used the Preferred Customer program as a bridge — for people who didn’t want to be dealers, but still wanted a discount. That helped me grow my base faster.
Don’t ignore the tools. They’re there for a reason, and they make you look more professional.
5. Be Patient, But Keep Moving
Some months were great. Others were slow. That’s normal.
There were times I felt like I wasn’t getting anywhere, but every time I followed up with a customer, answered a question, or shared something helpful, it moved things forward.
Over time, those small efforts stacked up. Now I’ve got repeat customers from all over, and I didn’t have to pressure anyone.
The key? Just keep going. You don’t have to be perfect. You just have to show up.
6. Keep Learning From Real People
I’ve learned more from other AMSOIL users and dealers than from any manual.
If you want to grow, talk to other dealers. Ask them what’s working. Share your own wins and mistakes. It’s not a competition. There’s plenty of room for all of us.
Building a dealership doesn’t mean selling to strangers 24/7. Sometimes it’s just helping one guy with his truck problem, and that guy tells five others.
