Become an AMSOIL Dealer in 2026: Cost, Starter Kit, Earnings & How to Register

How much does it cost to become an AMSOIL Dealer?

An independent AMSOIL Dealership costs $100 USD ($130 CAD) per year. There is no required inventory and no sales quota. New Dealers receive a starter kit, access to the Dealer Zone and online training, and a $30 redemption code for a first order. If you return the complete kit in resalable condition within 30 days, AMSOIL refunds the registration fee.

Earnings come from commissions on product sales and vary widely. AMSOIL itself says a Dealership is not a get-rich-quick scheme. Build slowly, and read the Dealer Agreement and Policies before you pay.

What the AMSOIL Dealer fee covers

Sources: AMSOIL’s Dealer sign-up and commercial-dealer pages and AMSOIL blog (links in “Sources” below). Programs can change; AMSOIL’s current terms control.

Register as a Dealer →

What you get in the first week

• Registration confirmation and Dealer Zone access by email, including your Dealer number (used as the referral code on AMSOIL.com and AMSOIL.ca).
• Dealer Zone tools: customer and commission reports, vehicle and filter look-up guides, a Dealer website option and the Dealer Zone mobile app.
• Training: Customer Basic Training, Commercial Basic Training and Sales-Process Training. AMSOIL strongly encourages all three.
• Payout setup: commissions are paid monthly by direct deposit or an AMSOIL VISA card.

Starter-kit contents can change. I list only items AMSOIL publishes, so your kit may include extra samples.

How to become an AMSOIL Dealer: 5 steps

1. Apply online. Use the AMSOIL Dealer application (US) or the AMSOIL.ca path (Canada). You can register as an individual or as a married couple.
2. Sign the Dealer Agreement and pay the fee. $100 USD or $130 CAD. Choose direct deposit or the AMSOIL VISA card for commissions.
3. Check your email. AMSOIL sends your confirmation and Dealer Zone login.
4. Finish Customer Basic Training. It is required before AMSOIL assigns you customers, and it is the first step toward Customer Certification.
5. Register your first customers. Preferred Customers, online/catalog customers, retail or installer accounts, commercial accounts, or other Dealers you sponsor.

If you register through my link, I am your sponsor and I help new Dealers through their first 90 days. Questions before you pay? Read the Dealer vs Preferred Customer comparison.

How AMSOIL Dealers earn: profit tiers

Under AMSOIL’s Next 50 compensation plan (customers registered since Oct 1, 2022), each product has a defined profit value. Your monthly sales set your tier, and a higher tier raises the profit value on every product you sell that month. Commissions are paid monthly.

Exact profit per product is listed in the Dealer Profit Lookup inside the Dealer Zone. I do not publish per-product dollar figures here because AMSOIL’s dealer policies restrict posting prices online. Customers you registered before Oct 2022 may fall under the older Legacy plan.

Income reality: AMSOIL does not publish average Dealer earnings, and results depend on your effort, network and time. Many Dealers sell part-time. Anyone who promises a specific income is not being straight with you.

AMSOIL’s assigned-customer program: what it requires

AMSOIL assigns some new online customers to Dealers who are Customer Certified. Certification takes more than one step:

1. Complete Customer Basic Training in the Dealer Zone.
2. Register new qualified customers each year. As published by AMSOIL dealers, the minimum has been 2 per year in your first two years and 4 per year after that. Confirm the current rule in the Dealer Zone.

A qualified customer is one you register who places at least one order of $100 or more. Once certified, AMSOIL estimates roughly 15–18 assigned customers per year. That estimate rises as you register more qualified customers (the pool entries double at 12, triple at 20, quadruple at 28 and quintuple at 36). These are estimates, not guarantees, and customers can be assigned in any order.

AMSOIL Dealer vs Preferred Customer

Choose Preferred Customer if you only buy for your own vehicles and equipment. Choose Dealer if you want to sell to others, register commercial or installer accounts, or build a team. You can upgrade at any time.

Join as Preferred Customer →   See how the membership works

Is the AMSOIL Dealer program MLM?

AMSOIL’s plan pays commissions on product sales, and it also pays team commissions when you sponsor other Dealers. That structure is why many people call it multi-level marketing. You can earn without ever sponsoring anyone, and you are not required to buy inventory or meet monthly purchase minimums to remain a Dealer. Sponsoring is optional.

Before you pay for any opportunity, ask: does income depend mostly on real product sales to end customers? What do I have to buy? How many people actually earn what is advertised? Read the Dealer Agreement and AMSOIL’s Policies & Procedures, and check the FTC’s guidance on multi-level marketing and pyramid schemes at ftc.gov.

Becoming an AMSOIL Dealer in Canada

Canadian Dealers register through the AMSOIL.ca path. The annual fee is $130 CAD, and customers can order at AMSOIL.ca. Dealer free shipping starts at $450 CAD. AMSOIL ships from distribution centers in both the US and Canada. Advertising must target the 50 US states and Canada only.

Who this fits, and who should skip it

Good fit: people who already talk to diesel owners, Harley and powersports riders, farms, fleets, contractors or repair shops, and who enjoy building long-term customer relationships. For business buyers, see the commercial account and retail account guides.

Probably skip it: if you have no relevant network, under a couple of hours a week, or only want a discount. Start as a Preferred Customer, use the products, and upgrade later if it makes sense.

AMSOIL Dealer FAQ