How to Become a Successful AMSOIL Dealer: A Comprehensive Guide [2023]

How to become a successful Amsoil dealer?

Becoming a successful authorized independent Amsoil dealer is an exciting venture that offers financial rewards and personal satisfaction.

Whether you’re a seasoned marketer or a newcomer to direct selling, this guide will provide essential insights and strategies to pave your way to success.

how to become a successful amsoil dealer

How to Become a Successful AMSOIL Dealer: Understand AMSOIL Opportunity

Before diving into the business, it’s crucial to understand what AMSOIL offers clearly.

AMSOIL is a renowned manufacturer of high-quality synthetic lubricants and automotive products.

As a dealer, you’ll have the opportunity to promote and sell these products.

Choose Your Niche

To stand out in the competitive market, identify your niche.

Consider specializing in specific products or targeting a particular customer base, such as automotive enthusiasts, truck owners, or industrial businesses.

Join AMSOIL as a Dealer

To become an AMSOIL dealer, sign up through their official website.

Fill out the necessary forms and select your preferred dealer type. You can start as either an individual or a retail-on-the-shelf account.

Get Familiar with AMSOIL Products

Before you can effectively market AMSOIL products, you must know their features, benefits, and applications.

Use the product guides and training resources available to dealers.

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Create an Online Presence

In today’s digital age, having an online presence is crucial.

Create a professional website or blog to showcase AMSOIL products and provide valuable content related to lubricants and automotive maintenance.

Optimize your website for search engines by incorporating relevant keywords like “high-performance lubricants” and “synthetic motor oil.”

Leverage Social Media

Utilize social media platforms to connect with potential customers and other dealers.

Share informative posts, engage with your audience, and build a community of loyal followers.

Use relevant hashtags and keywords to increase your content’s visibility.

Content Creation and Blogging

Consistently produce high-quality content that addresses common problems and questions in the automotive and lubricant industry.

Write blog posts, articles, and how-to guides that showcase your expertise. Remember to incorporate relevant keywords naturally.

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SEO Optimization

Search engine optimization (SEO) is vital for online visibility.

Conduct keyword research to identify relevant keywords and phrases that potential customers might use to find AMSOIL products.

Incorporate these keywords into your content, headings, and meta descriptions.

Email Marketing

Build an email list of interested prospects and customers. Send out regular newsletters with product updates, promotions, and valuable tips.

Personalize your emails to establish a genuine connection with your audience.

Networking and Collaboration

Connect with other AMSOIL dealers and industry professionals.

Collaboration can lead to cross-promotional opportunities and valuable insights.

Attend AMSOIL events, trade shows, and conferences to expand your network.

Provide Exceptional Customer Service

Deliver top-notch customer service to build trust and loyalty.

Respond promptly to inquiries, address concerns, and ensure a smooth buying experience for your customers.

Offer Value-Added Services

Differentiate yourself by offering value-added services like product demonstrations, maintenance workshops, or personalized product recommendations based on customer needs.

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Analyze and Adapt

Regularly review your marketing strategies and sales data. Analyze what’s working and what needs improvement.

Adapt your approach to changing market trends and customer preferences.

Stay Compliant

Ensure that you comply with AMSOIL’s policies and guidelines as a dealer.

Maintain ethical business practices and uphold the company’s reputation.

Continuous Learning

The world of lubricants and direct selling is constantly evolving.

Stay updated on industry trends, product developments, and sales techniques through ongoing training and education.


Becoming a successful AMSOIL dealer requires dedication, knowledge, and a strategic approach.

You can achieve your goals and build a thriving AMSOIL dealership by understanding the products, mastering digital marketing, providing exceptional customer service, and staying committed to continuous improvement.

Embrace the journey, and success will follow.


How to make money as an AMSOIL dealer?
As an AMSOIL dealer, you can make money by selling AMSOIL products directly to customers. You earn a commission on the sales you make. You can also build a network of dealers under you and earn a commission on their sales, creating a potential source of passive income. The key is to promote and market AMSOIL products effectively, build a customer base, and recruit other dealers to grow your sales network.

Can you sell AMSOIL on Amazon?
Yes, you can sell AMSOIL products on Amazon as long as you are an authorized AMSOIL dealer and comply with Amazon's seller policies and guidelines. Many AMSOIL dealers use Amazon as a platform to reach a wider audience and increase sales.

What comes in the AMSOIL dealer kit?
The contents of the AMSOIL dealer kit may vary, but typically it includes marketing materials, product catalogs, order forms, and information on how to get started as a dealer. It may include some sample products or promotional items to help you kickstart your business.

Why is AMSOIL so hard to find?
AMSOIL is a premium synthetic lubricant brand, and it may not be as readily available as conventional oils in all retail locations. However, you can find AMSOIL products through their network of authorized dealers, online retailers, and the AMSOIL website. The exclusivity of their products and focus on quality can sometimes make them less common in typical retail outlets.

Why is AMSOIL so expensive?
AMSOIL products are often considered more expensive than conventional oils because they are synthetic and formulated to provide superior performance and protection for engines and equipment. The higher cost is due to the advanced technology and quality of ingredients used in their formulations, which can result in longer-lasting and better-performing lubricants.

Why is AMSOIL so popular?
AMSOIL has gained popularity for its reputation of producing high-quality synthetic lubricants that offer superior protection for engines and equipment. Many customers appreciate the extended oil change intervals, improved engine performance, and reduced wear and tear that AMSOIL products can provide.

What is so special about AMSOIL?
AMSOIL is known for its synthetic formulations that outperform conventional oils. They resist breakdown under extreme conditions, provide better lubrication, reduce friction, and offer superior engine protection. AMSOIL also conducts extensive testing and research to improve its products continually.

Is AMSOIL multi-level marketing?
Yes, AMSOIL operates on a multi-level marketing (MLM) model, where dealers can earn commissions not only from their own sales but also from the sales of dealers they recruit into their network. This MLM structure allows for the potential of building a sales organization and earning commissions on multiple levels.

What is the revenue of AMSOIL?
As of my last knowledge update in September 2021, I cannot access the most current financial data for AMSOIL. You may need to consult the latest financial reports or contact AMSOIL for the most up-to-date revenue information.

Who created AMSOIL?
AMSOIL was founded by Albert J. Amatuzio in 1972. Dr. Amatuzio was a former jet fighter squadron commander who developed the first synthetic motor oil to meet the demands of jet engines. He then applied his knowledge to create synthetic motor oil for automobiles, forming AMSOIL.

Where are AMSOIL products made?
AMSOIL products are primarily manufactured in the United States. The company's main manufacturing facility is located in Superior, Wisconsin. They also have distribution centers in various locations to serve their customers efficiently.

Who are AMSOIL's competitors?
AMSOIL's competitors in the synthetic lubricant industry include companies like Mobil 1, Royal Purple, Castrol Edge, Valvoline SynPower, Pennzoil Platinum, and others. These companies offer similar high-performance synthetic oils and lubricants.

Is AMSOIL better than other oils?
The performance of AMSOIL compared to other oils depends on various factors, including the specific application and the requirements of the engine or equipment. AMSOIL is known for its high-quality synthetic formulations, and many users report improved engine performance and protection. However, the "better" choice depends on individual preferences and needs.

Is AMSOIL oil API certified?
AMSOIL produces API (American Petroleum Institute) certified oils for various applications. API certification ensures that the oil meets industry standards for quality and performance. AMSOIL offers a range of API-certified products to meet the requirements of different engines and equipment.