How to Become an Authorized AMSOIL Dealer: Your Complete Guide

Becoming an AMSOIL dealer might be the right path if you’re passionate about automotive products and looking for a lucrative business opportunity.

AMSOIL is a renowned manufacturer of synthetic lubricants and automotive products, and becoming a dealer offers a chance to enter a thriving market.

This comprehensive blog will walk you through becoming an authorized AMSOIL dealer, explore the benefits, and answer frequently asked questions. Let’s dive in!

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I. How to Become an Authorized AMSOIL Dealer

A. Requirements and Process

To kickstart your journey as an AMSOIL dealer, you must meet specific requirements and follow a straightforward application process.

Eligibility: AMSOIL doesn’t have strict eligibility criteria, making it accessible to many. You can apply whether you’re looking for a part-time opportunity or an entrepreneur seeking a full-time venture.

Application: Start by visiting the official AMSOIL website, where you’ll find a dedicated section for dealer applications. Fill out the application form, providing accurate information about yourself and your contact details.

Costs: There’s a common misconception that becoming an authorized AMSOIL dealer is expensive. However, the application process itself is generally accessible. The costs come into play when you purchase products for resale or marketing materials.

Product Purchase: To become an active dealer, you must purchase an AMSOIL Dealer Kit, which typically includes essential sales materials, guides, and catalogs. The cost of this kit can vary, but it’s an essential tool to get started.

Training: Once your application is approved, you’ll receive training and support from AMSOIL to help you get started. This may include guidance on marketing strategies, product knowledge, and sales techniques.

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B. Benefits of Becoming an Authorized AMSOIL Dealer

Becoming an AMSOIL dealer comes with a range of benefits that make it an attractive business opportunity:

Flexibility: As an authorized AMSOIL dealer, you can work at your own pace, making it an excellent choice for those with busy schedules.

Income Potential: The income potential is substantial, especially if you build a solid customer base and expand your network. Dealers can earn through product sales and commissions.

Quality Products: AMSOIL is known for its high-quality synthetic lubricants and automotive products, which many customers trust. Selling reputable products can boost your credibility.

Marketing Support: AMSOIL provides marketing materials to help you effectively promote your business.

Networking Opportunities: As a dealer, you’ll have the opportunity to network with other dealers and AMSOIL enthusiasts, potentially opening doors to new customers and partnerships.

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C. Success Tips

To make the most of your journey as an authorized AMSOIL dealer, consider these success tips:

Build a Strong Customer Base: Build and maintain good customer relationships. Provide excellent customer service and support.

Stay Informed: Continuously update your knowledge about AMSOIL products and industry trends. This will help you answer customer questions and provide expert advice.

Market Effectively: Utilize various marketing channels, both online and offline, to reach potential customers. This might include social media, local events, and partnerships with auto shops.

Network: Attend AMSOIL events and engage with other dealers. Sharing experiences and strategies can be invaluable for your business.

II. Frequently Asked Questions (FAQs)

As you embark on your journey to becoming an authorized AMSOIL dealer, you might have some burning questions.

Let’s address those FAQs:

A. Getting Started

How do I become an authorized AMSOIL dealer?

We’ve covered this in detail above, but in summary, visit the official AMSOIL website, fill out the application form, and purchase a Dealer Kit.

What are the requirements for becoming a dealer?

There are no strict requirements. Individuals, businesses, and entrepreneurs can all apply.

How much does it cost to become an authorized AMSOIL dealer?

The initial application is typically free. The cost comes in when you purchase a Dealer Kit, which can vary in price.

B. Dealer Operations

What type of business is an AMSOIL dealer?

As an AMSOIL dealer, you operate as an independent distributor of AMSOIL products. You can run your business as a part-time venture or a full-time operation.

How does the AMSOIL dealer program work?

The dealer program allows you to purchase AMSOIL products at wholesale prices and resell them to customers. You can also recruit other dealers and earn commissions on their sales.

How do I pay for AMSOIL products as a dealer?

AMSOIL offers various payment methods, including credit cards, checks, and online payment options.

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C. Earnings and Benefits

How much can I make as an AMSOIL dealer?

Your earnings as a dealer can vary widely depending on factors such as your marketing efforts, customer base, and sales volume. Successful dealers can earn a substantial income.

What are the benefits of becoming an AMSOIL dealer?

Benefits include flexible work hours, potential for high income, access to quality products, marketing support, and networking opportunities.

What is the dealer price of AMSOIL products?

The dealer price is typically lower than the retail price, allowing you to earn a profit when reselling products.

D. Marketing and Promotion

How can I build an authorized AMSOIL dealer website?

You can create your website using website builders like WordPress or hire a web developer. AMSOIL also provides marketing materials that you can use on your site.

How do I market myself as an authorized AMSOIL dealer?

Utilize social media, local events, and networking to promote your business. AMSOIL also offers marketing materials and guidance.

Where can I find local AMSOIL dealers?

AMSOIL’s official website has a dealer locator tool that helps customers find dealers in their area.

E. Troubleshooting and Support

Why don’t I show up on the AMSOIL dealer map?

Ensure that your information is up to date in your dealer profile. If you continue to experience issues, reach out to AMSOIL’s customer support.

How do I update customer information on the AMSOIL dealer site?

Log in to your dealer account on the AMSOIL website and follow the instructions for updating customer information.

How do I return an AMSOIL dealer kit?

Contact AMSOIL’s customer support for assistance with returns and refunds.

III. Local Dealer Search

To find local AMSOIL dealers in your area, use their website’s official AMSOIL dealer locator tool.

Simply enter your location, and it will display a list of nearby dealers.

This tool can be a valuable resource for customers and potential partners.


Becoming an AMSOIL dealer offers a unique business opportunity in the automotive industry.

You can establish a thriving dealership with the right approach, dedication, and knowledge.

Remember to stay informed.

The market is dynamic and constantly evolving.

By continuously educating yourself about the latest trends and products in the automotive industry, you can position yourself as a trusted AMSOIL dealer.