AMSOIL Dealer
vs Preferred Customer
Which Is Right for You? — Honest Comparison by a 20-Year Dealer

No. Both AMSOIL Dealers and Preferred Customers pay the same wholesale price — approximately 25% off retail — on every product in the catalog. There is no deeper pricing tier exclusive to dealers on personal purchases. The dealer’s financial advantage comes entirely from commissions earned on sales to their own customers, not from a lower buy price on their personal orders.

Yes — if you actively sell. At a ~22% Tier 1 commission rate, breaking even on the $100 fee requires approximately $455 in wholesale customer sales per year. A single retail account spending $400/month generates roughly $1,056 annually in commissions — more than 10× the dealer fee. For dealers with real accounts or networks, $100 is irrelevant. For people who sign up hoping to “see how it goes,” the fee has become a more serious commitment. If you’re unsure, start as a Preferred Customer at $20/year and upgrade when you have your first account ready.

AMSOIL Preferred Customers receive three exclusive perks not available to Dealers: (1) a $5 birthday coupon annually — redeemable on any product order during your birthday month; (2) $5 back for every $100 spent — earned as coupons toward future orders, effectively adding a 5% rebate on top of the 25% discount; and (3) exclusive PC-only promotional windows running 2-3 weeks at various points during the year featuring additional discounts, free products with qualifying orders, and bundle deals. These promotions are not available to retail buyers or AMSOIL Dealers. For a customer spending $300/year, these perks add approximately $20-30 in real annual value.

Yes — and this is often the smartest path. Starting as a Preferred Customer lets you experience all AMSOIL products firsthand at wholesale pricing, build real product knowledge, and identify potential customers in your network before committing to the dealer fee. When you’re ready to upgrade, your account transition is immediate. Many of the most successful AMSOIL dealers I’ve worked with started as Preferred Customers. You never lose your PC purchase history or account status when you upgrade.

Because dealers earn commissions on every sale to their customers — and those commissions scale significantly with volume. A dealer who builds a network of retail and commercial accounts can earn $500-5,000+ per month in commissions from reorders, often with minimal ongoing work once accounts are established. The PC program is optimized for personal savings. The Dealer program is optimized for building a recurring income business. They serve different goals — the right choice depends entirely on which goal you have.

Customer Certification is a status dealers achieve by registering a minimum number of “qualified customers” — Preferred Customers, retail accounts, commercial accounts, or sponsored dealers who each purchase at least $100 in AMSOIL products within 12 months of registering. Once Customer Certified, dealers unlock Tier 4 commission rates and begin receiving AMSOIL-assigned customers from the national pool — people who found AMSOIL independently and are matched to a local dealer. After certifying 20 customers, the assignment rate doubles. After 28 customers, it triples. This is a powerful passive income mechanism that grows automatically as your certification level increases.

Yes, in a limited way. AMSOIL Preferred Customers earn 500 referral rewards points (equivalent to $5 in coupons) when they refer someone who becomes a Preferred Customer or Dealer. This is a one-time reward per referral, not an ongoing commission. If you find yourself regularly referring people, that’s a strong signal that upgrading to the Dealer program would be financially worthwhile — as a dealer, you’d earn ongoing commissions on every order those referrals place, rather than a one-time $5 coupon.

No. AMSOIL is a direct-sales company, not an MLM. The critical distinction: the primary source of dealer income is product sales to end users — shops, fleets, individuals — not recruiting other dealers. You never earn commissions simply from having sponsored a dealer unless that dealer generates real product sales. There is no pressure to recruit, no “levels” of recruits required, and the product itself has a genuine 50+ year track record. AMSOIL was the first company to meet API automobile service requirements with a fully synthetic motor oil in 1972. The income opportunity is based on moving real product to real customers.

When you upgrade from Preferred Customer to Dealer, you lose access to the PC-exclusive perks — the birthday coupon, $5-back rewards, and exclusive promotional periods are not available to Dealer accounts. Your product pricing stays the same (25% off retail). The trade-off is: you give up $20-30 in annual PC perks in exchange for the ability to earn commissions on sales to your customers. For anyone building a meaningful dealer business, commission income will far exceed the value of those perks within months.

Preferred Customer: Go to amsoil.com/offers/pc/?zo=1243776 and complete the 5-minute registration for $10 (6-month trial) or $20 (annual). Enter referral number 1243776 if signing up by phone at 1-800-956-5695.

Dealer: Contact Alan Williams directly at 225-441-6397 or visit lubeoilsales.com/becoming-amsoil-dealer/. Alan will walk you through registration and give you a personalised income plan based on your network and goals.

Within the AMSOIL Dealer program, there are multiple achievement levels. A standard Dealer is the entry level — they have their own customers and earn commissions on direct sales. A Direct Jobber (DJ) is an advanced dealer who has built a significant organization of sponsored dealers beneath them and achieved the direct jobber qualification threshold. Direct Jobbers like Alan Williams earn commissions at higher rates and on a wider range of sales activity within their organization. New dealers start at the standard Dealer level regardless of which Direct Jobber sponsors them.

Three clear signals that it’s time to upgrade: (1) You’ve referred at least 3 people who became Preferred Customers — as a dealer, those referrals would have been earning you ongoing commissions instead of one-time $5 coupons; (2) You have an identified account — a shop, business, or fleet that you know would buy — and you’re ready to make the approach; (3) You’ve been thinking about the dealer opportunity consistently and keep coming back to this page. When those signals appear, the math on the $100 fee is easy to justify. Call Alan at 225-441-6397 for a no-pressure conversation about whether the timing makes sense for your situation.