ExxonMobil Follows AMSOIL into Extended
Motor oil technology has
gradually progressed since the days of the earliest automobiles.
In those days, standard motor oil drain intervals were between
500 and 1000 miles, and motorists had to switch viscosity grades
with the changing of the seasons. The development of oil
filtration and additive technology in the 1930s allowed drain
intervals to increase to 2000 and later 3000 miles, while the
development of viscosity modifiers in the 1940s allowed the
formulation of multi-grade oils that could be used in both hot
and cold temperatures.
According to AMSOIL Vice
President Alan Amatuzio, the introduction of ExxonMobil extended
drain oil is long overdue. "While AMSOIL INC. has certainly
proven that extended drain intervals provide valuable
benefits," said Amatuzio, "the fact that ExxonMobil is
finally saying the same thing brings the message to even more
people. ExxonMobil's move is significant in that more consumers
will now recognize AMSOIL as the pioneer in extended drain oils
and will benefit from the advanced technology we introduced 33
ExxonMobil recently announced
a new line of motor oils recommended for extended drain
It was only a matter of time before another company followed the
path forged by AMSOIL over 30 years ago. Some motorists may
recall that Mobil also followed AMSOIL into the synthetic motor
oil business, introducing its synthetic motor oil several years
after AMSOIL. The technology for extended oil drains is
obviously available, but until now, the major oil companies have
had other agendas. Marc Graham, who is president of
Pennzoil-Quaker State-owned Jiffy Lube International, was quoted
in a 2001 Lubricants World interview as saying, “At [PQS] we
use a number internally that if we [shortened the drain
interval] by 100 miles [for each car serviced], it would mean an
additional $20 million in revenue for the company.” He also
explained that “if we could move our customers to get one more
oil change per year, it’s worth $294 million for the oil
change alone and $441 million in revenue, when you include the
ancillary products and services customers typically buy along
with the oil change.”
Mobil backed off 25,000 mile
oil change intervals in 1974.
Mobil briefly recommended 25,000 mile oil drains in the
1970’s. It’s not difficult to figure out who they were
trying to compete with. AMSOIL was the only other company
offering synthetic motor oils and recommended 25,000 mile drain
intervals. However, it may be that because vehicle manufacturers
weren’t yet comfortable with extended drain intervals, Mobil
retracted its extended drain recommendations and simply
recommended motorists follow the intervals specified in their
vehicle’s owners manual. Of course, traditional oil change
recommendations also allow Mobil and other motor oil companies
to sell a lot more oil. Everyone wins but the customer.
AMSOIL stands apart from the
AMSOIL has always formulated its products to be the absolute
best, continually researching ways to make its already
outstanding products even better. Other oil companies, however,
are beholden to shareholders, and one could speculate that their
incentive is to maximize profit. They formulate oils down to a
price, rather than formulating them to be the best they can be.
Then, they price their products to maximize profits. In
addition, AMSOIL has 33 years of experience blending premium
extended drain synthetic oils. That’s 33 years worth of proven
performance in the field.
A close look at ExxonMobil’s
new long drain motor oil line reveals that two are petroleum
based, one is a synthetic blend and only one, Mobil 1 Extended
Performance, is a full synthetic. The petroleum based products
are recommended for 5000 mile drains, the synthetic blend for
7500 mile drains and Extended Performance for 15,000 mile
drains. However, a look at the fine print reveals that
ExxonMobil is still recommending drivers follow the oil drain
recommendations listed in their owners manuals during the
warranty period. AMSOIL synthetic motor oils are recommended for
25,000 mile or one year drain intervals in both new and older
vehicles. The AMSOIL warranty stands behind this recommendation.
AMSOIL has recommended 25,000
mile/one year drain intervals since 1972.
AMSOIL delivers the highest quality lubricants on the market.
It’s the AMSOIL identity, and it’s what customers expect. Al
Amatuzio coined the phrase “extended drain interval,” and
from the beginning, AMSOIL synthetic motor oils have been
formulated for extended drain intervals.
Vehicle manufacturers are
pushing for extended oil drain intervals.
Vehicle manufacturers in Europe have been recommending extended
oil drains for years. In fact, the average drain interval in
Europe is 10,000 miles. Vehicle manufacturers in the United
States are definitely coming around to extended oil drains as
well. Most owners manuals from recent model vehicles recommend
5000 to 7500 mile oil drain intervals. In addition, oil life
monitors have become increasingly common on today’s vehicles,
allowing and encouraging motorists to increase drain intervals
up to 12,000 miles, even when using conventional oil. Vehicles
equipped with an oil life monitor no longer recommend oil
changes based solely on mileage. The system measures engine
operational data such as temperature, revolutions and speed to
determine when the oil is nearing the end of its life.
The motor oil industry is
faced with the extended oil drain interval issue.
The success of oil life monitors has posed a threat to motor oil
companies who insist oil must be changed every 3000 miles. It
becomes increasingly difficult to maintain this position when
vehicle manufacturers are recommending significantly longer
intervals with the use of their oil monitoring systems. This is
no doubt one of the reasons ExxonMobil finally introduced a line
of long drain motor oils.
AMSOIL products are available
The suggested retail price of the top oil in ExxonMobil’s new
line, Mobil 1 Extended Performance, is $5.79 to $5.99 a quart.
That’s right in line with AMSOIL 5W-30
and 10W-30, which retail for
$5.95 a quart. By registering as an AMSOIL Preferred Customer,
customers pay only $4.65 a quart, and even less when purchasing
by the case.
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